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Florian Froehlich
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"Creativity will die last"

F

Florian Froehlich

Australia
Industrial Designer at Florian Froehlich Design

Posted on 24 Oct, 2025

Portfolio cover image of Florian Froehlich

What apps do you use to help you design?

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Procreate

Procreate

Rhino

Rhino

What books do you recommend?

Build

Build

Invention

Invention

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

The 4-Hour Workweek

The 4-Hour Workweek

What tools do you use to help you design?

Ender creality 5 proEnder creality 5 proiPad ProiPad ProMacbook ProMacbook Pro

Career clarity for designers in 5 minutes

See how real designers actually get started and the challenges they face, distilled from 48 experienced designers and counting.

How did you get started in your role?

After my study as an industiral designer at Fachhochschule Schwäbisch Gmünd, I moved to Paris where I worked as a handbag and luggage designer at Louis Vuitton.

What are the responsibilities of your role?

Coming up with innovative concepts that combine usability with timelesness.

What difficulties do you encounter in your role?

Combining different stakeholders wishes.

How do you incorporate the apps in your design process?

I make sure they provide the most effortless help in specific stages of my design process.

What advice would you give to your younger self trying to get into the field of design?

Start somewhere, even if your first step does not correspond with your ultimate career goal. FAFO!

Do you have any regrets in your journey in becoming a designer?

No

As a designer how do you stay inspired?

I collect and combine inspiration from web and socials into a central collection on my mac.

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